The Power of Video in Social Media
To say that video marketing is taking over the social space would be the ultimate understatement.
Don’t take our word for it, though. Here’s some food for thought:
- Facebook’s 2018 algorithm update notes that video is the platform’s most-engaged type of content
- LinkedIn has explicitly told companies to start prioritizing video ASAP
- Instagram’s announcement of IGTV signals the need for long-form video in addition to off-the-cuff productions
And that doesn’t even scratch the surface of why video is crushing it right now.
Below we’ve broken down why social media video is a must-have for modern businesses on the fence.
Video Content is a Proven Conversion-Booster
In an era where seeing is believing, it's no surprise that video content goes hand in hand with higher conversion rates.
Think about it. Why slog through a blog post when a video can teach your customers exactly what they need to know about a product in mere seconds?
This helps seal the deal with skeptics and shoppers with microscopic attention spans.
Learn more about creating amazing Instagram marketing video content.
Also, video beats the pants off of lifeless product photos for lead generation. Consider how brands like GoPro win over countless customers with their high-quality, stunning videos that show their products in action.
Learn more about Short Form Video Statistics and Current Marketing Trends
Video is Buzzworthy
The concept of the "viral video" exists for a reason.
Social video results in 1200% more shares than text and image-based posts combined.
Makes sense, right?
Video stops serial scrollers in their tracks. Again, video content is capable of coming to life in a way that static posts simply can't compete with.
Case in point, this hypnotic, high-quality how-to video from Tasty with a staggering 43+ million views. Could you imagine a photo or listicle getting that sort of engagement?
Video = Positioning Power
If you're looking for a compelling reason to start producing social video, look no further than your competition.
In fact, 74% of marketers currently not investing in video plan to get on board in 2019.
Businesses that adopt video marketing immediately have an edge over their competitors. For example, you're capable of telling a visual story to communicate your company's value instantly. Here's a prime example from Canva.
Video Marketing Boasts a Sky-High ROI
There's a reason why the majority of marketers cite video as having the best ROI of any type of digital marketing content.
Why? For starters, a single social video can be edited, repurposed and distributed throughout all of your social channels multiple times.
And trust us: you can rack up some serious views that way.
Consider how Lemonade scored over 9+ million views on a single 30-second explainer video within a year. How's that for an ROI?
Are You Harnessing the Power of Social Video?
Video marketing and social media go hand in hand. Given what we know about the power of video content, social video should be a matter of “when” and not “if” for businesses.
Oh yeah, and this “when” should be now.
